TagsUnder ArmourAthleticHigh-ImpactKineticIndustrialMarqise Lee
"A 2014 high-voltage sonic assault for Under Armour's Clutch Fit shoes, featuring Marqise Lee and a level of aggression usually reserved for blood sports."
We were tasked with scoring the visceral tension of Under Armour’s Clutch Fit campaign. The brief was simple: make the footwear feel like a weapon. We blended industrial precision with athletic kineticism to ensure the audio hit harder than a blindside tackle. It’s the kind of sonic architecture that makes you want to sprint through a brick wall, or at least buy some very expensive sneakers. Produced in collaboration with 160over90 and Nick Pitcavage, this spot proves that when you combine elite athleticism with White Noise Lab, the result is predictably deafening.
