UNDER ARMOUR - DISRUPT THE ORDINARY

"Create a high intensity, energetic film, around the UA Spine Disrupt Ethos of "Disrupt the Ordinary" and it needs to feature newly contracted NBA rookie Jerian Grant..." This is how Under Armour briefed us in a nutshell. Onesize presented a treatment which gave them urban, underground settings, levatating and shape shifting objects. The result is a 30" campaign-film (and 3 X 10" cutdown's for SnapChat) with the looks of a music video, supporting Under Armour's "Spine" shoe-line for sale at Finish Line stores. The soundtrack by Dave East was provided by Mass Appeal Records LLC. Credits: UNDER ARMOUR: Art Director: Sean Flanagan Producer: Trang Dam Director, Creative Strategy & Development: Jed Jecelin ONESIZE: Production Company: Onesize Director: Rogier Hendriks Creative Director: Kasper Verweij 1st AD: Frieder Wallis EP: Pepijn Padberg Producer: Hesdy Doest DOP: Jarl Piepers Camera assist: Kelly Lee Steen Gaffer: Kirtan Hummelen Best Boy: Jeroen Zwart Electrician: Tobias de Haan Grip: Antoine Petiet Art Director: Daan Croonenberg Set Dresser: Annick Nieuwenhuis Production Assistant: Wolfram Friele Edit, Composite & Post Production: Onesize Animation: Kasper Verweij, Chris Koopmans, Phillip Roessen Special thanks to: Joost Korngold aka Renascent Music: Dave East "Winners Never Loose" Courtesy of Mass Appeal Records LLC Sound Design: White Noise Lab