SUBARU - MOVING CALENDAR

Process Creative worked with Designory to produce a spot for the launch of the new Subaru Impreza into their global market. Developing a concept that showcased the jam packed 7-day-week schedule of a successful photographer allowed us to feature the Impreza in a variety of locations and terrain while retaining a linear storyline. The Process production team took on an insane feat of executing the entire shoot in 2 days. We had 2 units shooting simultaneously. One focusing on the story and lifestyle elements with our actors, and the second focusing on running footage. Combined, a total of 17 locations and 13 scenes. Along side the film, we had the opportunity to produce still photos to be used across multiple digital platforms. Credits: Agency: Designory Group Creative Director: Steve Davis Associate Creative Director: Scott Izuhara Art Producer: Ines Soto Art Director: Marco Cortes Senior Copywriter: Charlie Patterson Senior Product Specialist: Marco Ray Process Disciplines Ideation Direction Production Producer: Marshall McLaughlin Line Producer: Ben Rabbers Assistant Director: Jared Trimble Cinematography Editorial Color Correction/Compositing: Matt Fezz Sound Design/Mix: Roger Lima Photography: Tyler Branch 2nd Unit DP: David Gil Camera Car Driver: Alvin Zalamea