Shaun Collings delivers a fresh perspective on the new Under Armour Lightning 3.  Taking design inspiration from the shoe as well as the
company's current campaign slogan - "It Comes From Below" - Collins and Creative Director Curtis Doss utilized flowing waves of energy in the same neon shades of green as the shoe's sole. The result is a unique blend of mecha and organic to illustrate the advantages of the Lightning 3.

Client: Under Armour
Production Company: Big Block LA
Sound Design: White Noise Lab